Ergobaby Embrace Newborn Carrier - Pure Black

Brand products

Ergobaby is the original ergonomic carrier brand, and two decades on, it's still the standard the rest of the category measures itself against. Founded in 2003 by a mother solving her own carrying problem, the brand has since built a portfolio of over 140 patents, developed products with pediatricians, midwives, and doulas, and earned recognition from the International Hip Dysplasia Institute and AGR certification for hip carriers and bouncers. The range spans every stage of babywearing and beyond: newborn wraps (Aura, Embrace), everyday carriers (Omni Lite, Omni Classic, Omni Deluxe, Adapt), toddler hip seats and slings (Upsie, Lift, Alta), plus the 3-in-1 Evolve Bouncer. Every product is built on the same premise: supporting two bodies with one system. That premise, backed by 50,000+ five-star reviews and a Lifetime Warranty on every product, is what makes Ergobaby a low-risk, high-loyalty anchor for any baby gear assortment.